Working the Press
In a sharp essay entitled The Submarine, Paul Graham gives an insider summary of how P. R. firms create "news". The footnotes are also interesting:
 Different sections of the Times vary so much in their standards that they're practically different papers. Whoever fed the style section reporter this story about suits coming back would have been sent packing by the regular news reporters.
Despite his Quixotic attachment to Lisp, Mr. Graham is a worthy and reliably interesting essayist; his best effort is probably How To Make Wealth.